About

Community Insights is the Human Rights Campaign Foundation’s community-centered research panel, created to ensure LGBTQ+ voices are represented in the data that shapes policy, institutions, and public understanding.

Through its research, Community Insights informs advocacy priorities, institutional decision-making, and inclusive brand and consumer engagement—grounding strategies in the lived LGBTQ+ experience.

Mission & Origins

Community Insights builds on the legacy of Community Marketing & Insights (CMI), a pioneer in LGBTQ+ research founded in 1992. Over more than three decades, CMI developed one of the longest-running and largest opt-in LGBTQ+ research panels, earning the trust of tens of thousands of LGBTQ+ participants across North America.

CMI conducted hundreds of LGBTQ+ specific research projects spanning public policy, workplace inclusion, healthcare access, travel and tourism, consumer behavior, and cultural trends. Among its most recognized initiatives is the Annual LGBTQ+ Community Survey (ALCS), one of the largest ongoing surveys documenting the lived experiences of LGBTQ+ people in the United States. CMI also produced long-standing industry research, including its widely cited LGBTQ+ Travel Survey, which helped shape more inclusive practices across sectors.

In 2025, stewardship of the panel transitioned to the Human Rights Campaign Foundation (HRCF), an organization dedicated to advancing equality, dignity, and well-being for LGBTQ+ people. Under HRCF’s guidance, Community Insights continues its decades-long commitment to rigorous, community-trusted research while expanding its impact across public, nonprofit, and private sectors. Grounded in lived experience and community relevance, the panel supports data-driven understanding that informs inclusive decision-making and strengthens LGBTQ+ inclusion throughout society.

Press inquiries: Press@HRC.org 
Research inquiries: Research@HRC.org