Organizations & Partners
Why Use Community Insights?
Developed in 1992 as Community Marketing & Insights (CMI), the panel is trusted for its scale, rigor, and deep connection to the LGBTQ+ community.
The panel helps partners generate insights that are not only methodologically rigorous but also culturally informed. If you are shaping public policy, evaluating products and services, or seeking to engage LGBTQ+ audiences authentically, Community Insights provides research and data analysis grounded in lived experience.
Who You Can Reach
Through Community Insights, partners engage LGBTQ+ adults across:
- Sexual orientations and gender identities
- Racial and ethnic backgrounds
- Socioeconomic status
- Age groups and life stages
- Regions across the United States
Because there is no single “LGBTQ+ market,” our panel reflects the diversity and complexity of the LGBTQ+ community.
What You Can Learn
Community Insights supports mission-aligned organizations, institutions, and brands through several types of research partnerships, including:
Custom Surveys
Tailored quantitative studies fielded with LGBTQ+ adults to support strategic learning, policy understanding, and inclusive brand or community engagement.
Instant Insights
Short, mobile-optimized surveys designed to provide timely feedback on emerging issues, communications, or community sentiment.
Topical Surveys
Opportunities to sponsor HRC-designed surveys on key community issues, with the option to include customized questions.
Qualitative Research
Deeper exploratory work, including virtual focus groups and in-depth interviews, to better understand lived experience and the context behind survey findings.
Recruitment
Community Insights supports trusted external research efforts by recruiting participants for surveys, focus groups, and interviews hosted outside HRC systems, subject to strict privacy, ethical review, and mission alignment.
All partner projects are guided by rigorous methodological standards and designed to advance LGBTQ+ inclusion, dignity, and equality.
Research Standards & Ethics
Community Insights is committed to conducting research that is methodologically rigorous, ethically grounded, and aligned with LGBTQ+ community wellbeing.
All studies conducted through the panel follow strict standards for:
- Confidentiality and secure data handling
- Informed consent and voluntary participation
- Data quality and integrity review
- Internal vetting for mission alignment and non-harm
Partners receive findings in aggregate form only.
Identifying information about participants is never shared.
All external projects are reviewed to ensure they advance LGBTQ+ inclusion and do not pose risks to the community.
Contact Us for Business Inquiries
Interested in conducting LGBTQ+ research that is trusted, inclusive, and grounded in community expertise? Contact us to discuss a project or partnership.